What is an AI SEO audit?
Are you wondering why your website traffic might be dropping this year? Our AI SEO practice in Perth helps Australian businesses adapt to a search environment where people discover and assess brands through Google Search and AI-assisted tools.
That shift is well underway. AI Overviews now cover a substantial share of Australian results, and assistant use has moved from novelty to habit.
We provide an AI SEO audit to answer one simple question honestly. Where does your business actually stand in AI-assisted search, and what is stopping it from being retrieved?
Five diagnostic areas are examined in the exact order they depend on each other. We always start with technical accessibility because nothing else matters if machines can’t reach or render your pages.
Crawlability, indexing, rendering, canonicals, and AI crawler access across GPTBot, ClaudeBot, PerplexityBot, and Google-Extended are checked individually. Sites relying on client-side JavaScript to build their main content often fail here because the rendered HTML and the raw HTML a crawler receives are not the same document.
Our second priority is entity clarity, checking whether your business facts are consistent and if your structured data validates properly. An extraction system must be able to state exactly who you are without guessing.
Australian searchers often use multi-turn conversations with 4 to 6 queries per session, making clear answers vital. We then evaluate three final critical elements to complete the review:
- Content retrievability to check whether your pages answer questions directly or bury the helpful details
- Authority reviews to check for original material and whether independent sources corroborate your claims
- Prompt coverage to map the exact questions your buyers ask assistants and check how the answers look
What is included
You need a clear picture of what is happening under the hood before you spend anything on content. The assistants handle enormous query volume, and none of it reaches a site they cannot fetch, parse or identify.
We provide a transparent breakdown of everything checked during the process:
- Technical accessibility review covering crawlability, indexing, rendering and canonicals
- AI crawler access check across GPTBot, ClaudeBot, PerplexityBot and Google-Extended
- Entity clarity and structured-data validation against the Rich Results Test
- Content retrievability and direct-answer assessment
- Live multi-platform prompt testing and baseline visibility measurement
- Prioritised roadmap with effort and impact framing
Nothing here is inferred from a score. Where an AI Overview appears, click-through rates fall noticeably even for the top-ranked page, which is why the diagnosis has to cover more than ranking position.
We help you fix these technical details so you can fight back for those lost clicks.
Two tiers, and what separates them
A basic check works well for a quick pulse read, while a thorough review is better for complex sites. Most sites have two or three structural problems that dominate everything else.
We offer two different audit paths to suit your specific business needs and budget. A quick video walkthrough surfaces major roadblocks without requiring two weeks of intense research.
The table below outlines the core differences.
| Feature | Entry-Level Loom Audit | Comprehensive Manual Audit |
|---|---|---|
| Pricing | Starts at $49 | Quoted based on website size and entity complexity |
| Delivery Method | Recorded video walkthrough | Prioritised roadmap with effort and impact framing |
| Speed | Fast and directional | Requires in-depth research time |
| Ideal For | Spotting high-impact structural issues | Deep entity research and competitive analysis |
| Included Data | External visual review | Live prompt testing, Core Web Vitals, Google Search Console |
Our entry-level Loom audits start at just $49 and give you a recorded walkthrough of the highest-impact issues visible from an external review. They are fast, cheap, and highly directional.
Comprehensive manual audits are quoted according to website size, entity complexity, competition, and research depth. We include live multi-platform prompt testing where relevant and a proper look at retrieval-augmented generation behaviour in your category.
Your final report arrives as a prioritised roadmap with effort and impact framing. This thorough approach includes reviewing crawl budget, Core Web Vitals, and your Google Search Console data where access is available.
What an audit cannot tell you
We make sure to explain that model outputs are generated per session and vary widely by region and version. No audit predicts whether an AI model will definitively cite your business every single time.
A buyer searching from Melbourne can get a different answer from one searching in Perth. Where something is not observable, the audit says so instead of estimating it into a chart.
A prompt-testing baseline acts as a sample rather than a guaranteed measurement. That strict boundary is the entire point of the process.
We apply the exact same logic to any projected traffic gains from AI Overviews.
An audit that promises a guaranteed citation rate is selling a fabricated number. This review measures the condition of the elements you actually control, like access, clarity, structure, evidence, and coverage.
We use the audit results to tell you exactly which layers are weakest in your specific case. The AI Influence Stack sets the order those items are worked in.
Most Australians have now seen an AI Overview whether they noticed it or not, which is reason enough to fix the foundations you actually control.
We often find that addressing core entity issues resolves a large chunk of visibility problems. If the report finds that entity confusion is your dominant problem, the next step is usually entity SEO.
If the audit uncovers a Google-specific structural issue, Google AI Overviews optimisation is the more direct route to take.
We are ready to help you master this transition. Reach out today to book your session and get a clear picture of your digital footprint.
Start building a stronger foundation for your business now.
