Victoria Park, Western Australia
AI SEO in Perth. Be found, understood, cited and trusted in AI search.
Founder-led AI SEO, Entity SEO and AI-search visibility consulting from Victoria Park, Western Australia.
People now discover, compare and shortlist businesses through Google Search and AI-assisted answers. WestAI Search builds the entity clarity, useful content and technical foundations that make your business easy to understand, and hard to leave out.
Audits from $49. Defined-scope projects from $1,000. Growth retainers from $1,999 a month. All figures exclude GST, and the consultation costs nothing.
- 13+
- Years in SEO
- 200+
- Client engagements
- 1 day
- Reply time, AWST
Prompt
Who should I talk to about entity SEO and AI search visibility in Perth?
What decides the answer
Whether the crawler can reach you, whether your facts are consistent, and whether independent sources agree. Not whether you asked nicely.
Illustrative example. Model outputs vary by session, region and version, and no citation can be guaranteed.
- 13+ years in SEO since 2013
- 200+ client engagements
- One senior consultant on every engagement
- Reply within 1 business day (AWST)
The problem
Why businesses go missing from AI-assisted answers
Sound familiar? These are the six situations that bring most businesses here. Each one is fixable, and each one has a different starting point.
Invisible where shortlists form
Buyers now build a shortlist inside Google AI Overviews, ChatGPT and Perplexity before they visit a single website. If you are not one of the sources those answers draw on, you are not in the running, and your analytics will never show you the loss.
Facts that machines cannot pin down
Your business name, address, services, products and people appear differently across your site, your directories and your registry records. Retrieval systems weigh corroboration heavily, and conflicting facts lower confidence in all of them.
Content that answers the wrong questions
Keyword-led pages rank for terms while ignoring the comparison, cost and evaluation questions people actually ask an assistant. Retrieval-ready content answers the question directly instead of burying it under preamble.
No view of the prompts that matter
Most businesses have never tested what an assistant says about their category, their competitors or themselves. Without a prompt coverage baseline there is nothing to improve against and nothing to report on.
No way to tell method from hype
Generative Engine Optimisation has attracted claims about LLM manipulation and guaranteed citations that do not survive contact with how retrieval works. Separating the real levers from the sales pitch takes a practitioner, not a pitch deck.
No coherent structure underneath
Without an entity system, a topic map, an evidence standard and an internal-linking structure, each new page is an isolated asset. Nothing compounds, and the site never develops authority on anything in particular.
All six come back to the same thing: retrieval systems can only work with what they can reach, parse and verify. See how the work is sequenced.
Services
Entity SEO, audits and AI-visibility services, scoped four ways
Four engagements, no invented packages. Each has a distinct scope, distinct deliverables and a distinct reason to exist. There are no thin platform pages here that just swap the name of one model for another.
Entity SEO Services
Entity mapping, information consistency, relationships, schema direction and corroboration so search engines and AI systems can identify your business without ambiguity.
AI SEO Audit
Diagnosis of technical, entity, content, authority and prompt-coverage gaps - the acquisition path into a prioritised roadmap.
Google AI Overviews Optimisation
Google-specific technical, content and source-quality foundations for the surface where most Australian search journeys still begin.
ChatGPT Optimisation
Responsible source visibility, brand clarity, prompt coverage and content strategy for conversational AI surfaces.
Fit
Who AI SEO actually suits, and who it does not
This is premium specialist work, so it is worth saying plainly who it pays off for. Being told this is not your year is a valid consultation outcome, and a fairly common one.
A good fit
- Established Australian businesses with a credible offer and a budget for sustained search work
- Professional services firms: legal, finance, consulting, property and B2B
- Clinics and health-adjacent businesses, subject to their compliance requirements
- Product-led and eCommerce brands with real expertise behind what they sell
- Marketing teams that need specialist entity, technical or AI content support
Generally not a fit
- Pre-revenue startups with no established offer or public business footprint
- Dropshipping businesses running generic supplier content
- Anyone shopping for guaranteed citations, rankings or instant results
- Businesses that want high-volume, lightly reviewed AI content
Not sure which side you land on? Work through the readiness checklist.
The framework
The AI Influence Stack: how AI search visibility gets built
Ten layers, worked bottom-up. Most engagements concentrate on the three or four weakest layers an audit identifies, because fixing content before fixing crawler access wastes the content.
- 01
Crawlability
Can search and AI crawlers reach and render your pages at all? GPTBot, ClaudeBot, PerplexityBot and Google-Extended are checked individually, along with what the raw HTML actually contains.
- 02
Retrieval-ready content
Does each page answer its question directly, near the top, in plain language? Passage-level extraction means the section is the unit of retrieval, not the page.
- 03
Entities
Are your brand, people, services and products unambiguous, with one canonical set of facts? Entity SEO is the layer everything above it depends on.
- 04
Structured facts
Is your structured data, JSON-LD included, accurate, validated and consistent with what the page says? Markup that contradicts the page is worse than none.
- 05
Topic depth
Do you cover a subject properly, including the comparison and decision-stage questions, or only the commercial pages? Depth is what makes a site a source rather than a listing.
- 06
Original evidence
Do you publish anything that does not already exist elsewhere? Original research, real methodology, genuine expertise. Information gain is what makes a page worth retrieving.
- 07
Corroboration
Do independent sources agree with your facts? Registries, ABN records, reputable directories and industry publications carry more weight than anything you say about yourself.
- 08
Reputation
What does the open web say about your business, and is it consistent? Reputation-related discoverability shapes how confidently a system will name you.
- 09
Prompt coverage
Which prompts and questions shape decisions in your category, and how are they currently answered? Mapping this is what turns AI search from a guess into a plan.
- 10
Measurement
What can honestly be observed and reported? Prompt coverage baselines, citation context where visible, referral and assisted-conversion data. Nothing invented.
The full framework, including which layers each service addresses, is documented in the AI Influence Stack guide, and each layer is unpacked further across our AI SEO guides.
Platform landscape
Where AI answers get formed across Google, ChatGPT and Perplexity
Different surfaces, different retrieval mechanisms, one shared dependency: they can only use what they can reach, parse and verify.
- Google AI Overviews Where most Australian search journeys still begin. Draws on conventional indexing plus content structure.
- ChatGPT Browsing, retrieval and trained knowledge combined. Attributes sources it can reach and parse.
- Perplexity Citation-forward by design, which makes source quality and corroboration unusually visible.
- Gemini Tied to Google-Extended access decisions and to the same source-quality signals as Search.
- Microsoft Copilot Bing-indexed retrieval, so conventional index coverage on that engine still matters.
Generative Engine Optimisation, AEO and AI Search Optimisation are competing names for the same practice. The mechanism matters more than the label.
Why WestAI Search
Why work with a founder-led AI SEO consultant in Perth
Founder-led, entity-first, and honest about the limits. Six reasons businesses pick a senior practitioner over an agency retainer.
Who you work with
Dorian Menard
Founder and AI SEO Consultant
Founder of WestAI Search in Victoria Park, WA. 13+ years in SEO, 200+ client engagements, specialising in Entity SEO and AI-search visibility.
More about the practiceFounder-led delivery
Dorian Menard personally leads strategy, audits, implementation guidance and reporting. There is no account layer between you and the person doing the work, and no offshore delivery team producing output you have to check.
The AI Influence Stack
A ten-layer framework worked in order, from crawlability through to measurement. Order matters because fixing content before fixing crawler access wastes the content, and most engagements find their real problem in the bottom three layers.
Entity-first strategy
Make the brand, people, services and products unambiguous before writing any AI content. A system cannot recommend a business it cannot identify, so identity work comes before publishing work every time.
Evidence over hype
Technical facts and observable opportunities are separated from speculative claims. Where something is not observable, it gets reported as not observable rather than estimated into a chart.
Live prompt testing
Consultations and audits can include a high-level review of relevant prompts and competitor visibility across ChatGPT, Perplexity, Gemini and Microsoft Copilot, with session variance reported honestly.
Straightforward terms
Defined-scope projects or month-to-month retainers with 30 days notice. Scope, deliverables and communication cadence are agreed at the start, in writing.
Investment
What does AI SEO cost in Australia?
Three ways in, published up front. Figures are in Australian dollars and exclude GST. Scope is confirmed after a proper look at your site, so treat these as starting points rather than quotes.
Loom audit
$49
one-off, plus GST
A recorded walkthrough of the highest-impact issues visible from outside. Fast, cheap and directional, and the cheapest way to test the thinking before spending anything real.
See what an audit coversDefined-scope project
$1,000 to $5,000+
per project, plus GST
A comprehensive audit, an entity build, a technical review, a content roadmap or prompt research. Quoted from site size, entity complexity, competition and research depth.
See a project scopeGrowth retainer
$1,999
per month, plus GST
Month-to-month with 30 days notice. Entity development, technical prioritisation, content planning, prompt monitoring, implementation support and reporting.
Talk through a retainerRetainer pricing moves with site condition, competition, technical requirements, content needs and platform coverage. What AI SEO costs in Australia, broken down.
Free tools
Score your own site before you talk to anyone
A five-question self-assessment across the same areas an audit examines. It will not tell you whether an AI system will cite you, because nothing can, but it will point at the weakest area.
Not sure whether AI search matters for your category yet?
Thirty minutes is usually enough to tell whether AI search is worth your budget this year, or whether the money is better spent elsewhere.
Comparison
How this compares to a typical AI SEO retainer
| What you are comparing | Typical provider | WestAI Search |
|---|---|---|
| Who does the work | An account manager fronting junior or offshore delivery | Dorian Menard personally, on every engagement |
| Where the work starts | Publish more content, faster | Crawler access and entity clarity first, content after |
| AI crawler access | Assumed from one glance at robots.txt | Verified per agent, training and retrieval separately |
| Claims about citations | Guaranteed AI mentions and placements | Stated plainly as something nobody can guarantee |
| Measurement | Rank tracking relabelled for AI | Prompt coverage baselines and assisted conversions |
| Content approach | High volume, lightly reviewed AI output | Fewer pages built on your own expertise and evidence |
| Commitment | Twelve month lock-in | Defined projects or month-to-month, 30 days notice |
What we do not publish
No testimonials yet, and no invented ones
WestAI Search was founded in 2026. There are no published client reviews, so none are shown here. Case studies will be published when they can show the starting point, the actions taken, the timeframe, the data source, the limitations and the other factors that contributed. That standard is the whole point of the practice.
In the meantime, here is what can be stated and checked.
- 13+ years in SEO, practising since 2013
- 200+ client engagements
- One senior consultant on every engagement
- Personal reply within one business day, AWST
- Defined projects or month-to-month retainers, 30 days' notice
- 13+
- Years in SEO
- 200+
- Client engagements
- 1
- Senior consultant
- 1 day
- Reply time
Practising since 2013
Technical, content, local and entity work
On every engagement, start to finish
Personal reply during AWST business hours
FAQ
Common questions about AI search visibility
The questions that come up in most first conversations, answered the same way they get answered on a call.
What is AI SEO?
AI SEO is the practice of making a business discoverable, understandable and credible across AI-assisted search surfaces - Google AI Overviews, ChatGPT, Perplexity, Gemini and Copilot - as well as conventional search. It combines entity clarity, retrieval-ready content, technical accessibility, structured facts and original evidence. It is not a way to force an AI model to mention your brand.
Can you guarantee my business will be cited by ChatGPT or appear in AI Overviews?
No. Nobody can, and any provider claiming otherwise is overstating what is possible. Third-party AI models are outside any consultant's control, and their outputs vary by session, region and version. What this work improves is the evidence, clarity and technical foundations that may support visibility and retrieval.
How much does AI SEO cost?
Growth retainers start from $1,999 per month plus GST, depending on site condition, competition, technical requirements, content needs and platform coverage. Defined-scope projects typically run $1,000 to $5,000+ plus GST. Entry-level Loom audits start at $49, with comprehensive manual audits quoted by site size and research depth.
Why does entity SEO come before AI content?
A system cannot recommend a business it cannot identify. If your name, facts, services and people are ambiguous or inconsistent across the web, additional content has nothing solid to attach to. Entity work establishes one canonical set of facts first, so every later layer - content, evidence, reputation - compounds instead of fragmenting.
What is the AI Influence Stack?
It is the framework used to prioritise work across ten layers: crawlability, retrieval-ready content, entities, structured facts, topic depth, original evidence, corroboration, reputation, prompt coverage and measurement. Layers are worked in order, because fixing content before fixing crawler access wastes the content.
Who actually does the work?
Dorian Menard personally leads strategy, audits, implementation guidance and reporting. WestAI Search is a founder-led consultancy - there is no account layer between you and the practitioner, and no offshore delivery team.
Do you only work with Perth businesses?
No. WestAI Search is based in Victoria Park, Western Australia, and serves suitable businesses across Australia remotely. Consultations, working sessions and reporting run over video or phone during AWST business hours.
How do you measure AI search visibility without rank tracking?
Rank tracking does not transfer to AI answers. Measurement uses prompt coverage baselines, citation context where it is observable, and referral or assisted-conversion data where analytics access permits. What is not observable is stated as not observable rather than estimated.
Still have a question? Ask it in a free consultation .
Next step
Find out where you actually stand in AI search
A free consultation covers your current visibility, the gaps worth fixing first, and whether a campaign is the right call at all. If it is not, you will be told that.
- No obligation and no sales sequence
- Honest boundaries on what can be influenced
- Reply within one business day, AWST
No guaranteed rankings, AI citations or recommendations. Model outputs vary by session, region and version.