About
A founder-led AI SEO practice in Victoria Park
WestAI Search helps businesses adapt to a search environment where people discover, compare and assess brands through Google Search and AI-assisted answers. The focus is the practical foundations: clear entity information, useful content, technical accessibility, structured facts, original proof and credible brand signals.
- 13+ years in SEO since 2013
- 200+ client engagements
- One senior consultant on every engagement
- Reply within 1 business day (AWST)
Mission
Help businesses become legitimate, useful, discoverable answers
Search did not stop mattering. It changed shape. A buyer who used to compare ten blue links now asks an assistant to shortlist for them, then checks the two or three names it returns. Whether your business is one of those names comes down to unglamorous things. Can a crawler reach your pages? Are your facts consistent across the web? Do independent sources agree with you? Does your content answer the question directly, or bury it?
WestAI Search does not guarantee rankings, AI citations, recommendations or control over third-party AI models. The work improves the evidence, clarity and technical foundations that may support visibility and retrieval. Google gives site owners the same advice: focus on useful, reliable, people-first content and standard search best practice rather than AI-specific shortcuts.
Positioning, stated plainly: AI SEO for businesses that want to be found, understood, cited and trusted in the next generation of search.
Who does the work
Meet the practitioner
Dorian Menard
Founder and AI SEO Consultant
Dorian Menard is the founder of WestAI Search, a founder-led AI SEO and Entity SEO consultancy based in Victoria Park, Western Australia. He has worked in SEO since 2013 across more than 200 client engagements spanning technical SEO, organic strategy, content, local search, entity development and reputation-related discoverability. He leads strategy, audits, implementation guidance and reporting personally, and is explicit about the boundary between what AI SEO can influence and what nobody can guarantee.
- 13+ years professional SEO practice since 2013
- 200+ completed client engagements
- Creator of the AI Influence Stack framework
- Entity SEO and technical AI-search specialist
How it works
The operating model
Small on purpose. The whole value of a founder-led consultancy is that the person you brief is the person who does the work.
One practitioner, start to finish
Dorian runs the strategy, the audits, the implementation guidance and the reporting. Nothing is handed to a junior and nothing is sent offshore.
Projects or month-to-month
Defined-scope projects from $1,000 to $5,000+ plus GST, or growth retainers from $1,999 per month plus GST with 30 days notice. No lock-in.
Direct communication
Email, scheduled strategy calls, video or phone consultations. Personal reply within one business day during AWST business hours.
Published boundaries
No guaranteed rankings, citations or recommendations. Third-party model outputs vary by session, region and version, and sit outside any consultant control.
Fit
Who this suits, and who it does not
Being told this isn't the right time is a valid consultation outcome, and a fairly common one.
A good fit
- Established Australian businesses with a credible offer and budget for sustained search investment
- Professional services firms, including legal, finance, consulting, property and B2B
- Clinics and health-adjacent businesses, subject to relevant compliance requirements
- Product-led and eCommerce brands with genuine expertise and helpful product information
- Businesses whose brand, people, service, product or location information is inconsistent
- Marketing teams needing specialist AI SEO, entity, technical or content strategy support
Generally not a fit
- Pre-revenue startups without an established offer or public business footprint
- Dropshipping businesses using generic supplier content
- Anyone seeking guaranteed AI citations, rankings, recommendations or instant results
- Clients wanting high-volume, lightly reviewed AI-generated content
- Businesses unwilling to contribute genuine expertise, proof or source material
Not sure which side you land on? Work through the readiness checklist.
Proof and traction
What gets published, and what does not
Dorian Menard has worked in SEO since 2013 and completed more than 200 client engagements across technical SEO, organic strategy, content, local search, entity development and reputation-related discoverability.
WestAI Search publishes only claims, research, case studies and outcomes that can be substantiated and properly contextualised. A case study here will show the starting point, the actions taken, the timeframe, the data source, the limitations and the other factors that contributed. Until there is something that meets that standard, this space stays empty rather than filled with numbers nobody can check.
What is being built in the meantime: original research, methods, checklists and practical resources, plus free tools and a growing library of guides.
Next step
Want a straight answer about your own situation?
A free consultation covers where your business currently stands in AI-assisted search, what is worth fixing first, and whether a campaign is the right call at all.
- No obligation and no sales sequence
- Honest boundaries on what can be influenced
- Reply within one business day, AWST
No guaranteed rankings, AI citations or recommendations. Model outputs vary by session, region and version.